Samsung's Made in India brand shines, exports from smartphones to TVs increase

India is rapidly becoming a major global production hub for Samsung, and for good reason. Samsung's exports of smartphones, television sets, refrigerators, and washing machines from India increased by 25 percent to ₹45,930 crore in 2024-25. 

According to the company's latest regulatory filing with the Registrar of Companies, exports contributed approximately 42 percent to Samsung India Electronics' revenue in the previous fiscal year, compared to 37 percent in FY24. 

According to the filing, the Indian unit also began exporting to the US this calendar year. Details of the products exported to the US are not provided. Software exports from India increased by 21 percent to ₹2,274 crore. 

The strong growth in Samsung India's exports stands in stark contrast to its performance in the domestic market, where revenue grew by only 5 percent.

To how many countries did it export?

According to regulatory documents, Samsung India's operating revenue grew 11.7 percent to ₹1,11,183 crore in FY25, while net profit increased 38 percent to ₹11,286 crore. 

The documents show that Samsung India has shipped products to approximately 70 countries, including some where it has significant local production, such as Vietnam and South Korea.

Galaxy smartphones are exported to China, Europe, Saudi Arabia, South Korea, the UK, the US, and Vietnam, while home appliances and televisions are mostly shipped to emerging markets like Africa, Asia, and even its home market of South Korea. 

An official said Samsung India's exports will continue to grow this year as companies expand their sourcing base and the Korean maker builds its supply chain and sales base in India. However, the reduction in GST this year will also boost domestic sales, he said.

Competition from Apple

Rival Apple's Indian unit, Apple India, sells only smartphones, tablets, and computers. Apple's smartphone manufacturing in India is managed directly by its US headquarters, though through third-party contractors. 

According to government data, Apple exported $17.4 billion worth of iPhones from India in fiscal year 2025. Samsung is the second-largest smartphone exporter.

India's total smartphone exports crossed ₹2 lakh crore in fiscal year 2025, a 54% increase from the previous year. Although Apple and Samsung were almost neck and neck in terms of sales value in the Indian market in 2023-24, regulatory documents filed by both companies show that the iPhone maker has increased its lead in fiscal year 2025 due to a faster growth rate.

Samsung recorded sales of ₹62,084 crore in India in FY24, while Apple sold ₹63,297 crore. In FY25, Apple's sales in this market increased to ₹74,680 crore, compared to Samsung's ₹65,253 crore. 

Apple's FY25 revenue in India certainly grew at its slowest pace in six years, but it still increased 18% to ₹79,378 crore, including revenue from business services provided to other Apple entities.

Samsung smartphone share in India

Mohit Yadav, founder of market intelligence firm AltInfo, said that Samsung India is showing no signs of slowdown, with profits growing and cash and bank balances increasing from ₹17,300 crore in FY24 to approximately ₹27,900 crore in FY25. 

Such significant growth undoubtedly means the company is generating cash faster than it's spending it. Documents show that Samsung India's smartphone business contributed 74% of its sales, while domestic components contributed over 10%. 

Market researcher IDC India's smartphone market data for the July-September quarter shows that Samsung India ranked third with a volume market share of 12.6%, a slight improvement from a year earlier. Vivo led with 18.3%, followed by Oppo at 13.9%. Apple, which ranked fourth, had a market share of 10.4%.